macOS 26 brings a new Liquid Glass look to the Mac, and we’re proud to announce that the latest version of Direct Mail takes full advantage of the new look and feel. Your message content shines through the new glass toolbars, helpful menubar icons guide your eye to the commands you need, and sidebars come alive with beautiful material that adapts to your environment.
The new update is free for all users. Upgrade today by choosing Direct Mail > Check for Software Update from the menu bar at the top of your screen. Release notes are available here.
Today we released Direct Mail version 7.6, a terrific update that we recommend for all users, but especially those who have updated to macOS 26. You can update by choosing Direct Mail > Check for Software Update from the menu bar at the top of your screen. Customers who downloaded Direct Mail from the Mac App Store should have the update soon, pending Apple’s approval.
What’s in The Update?
You can check out the release notes for details, but highlights include:
Compatibility with macOS 26. If you used Direct Mail with the public beta of macOS Tahoe, you may have experienced app crashes. Version 7.6 addresses those crashes, delivering a stable, reliable experience.
Redesigned Template Browser. We’ve made the thumbnails larger, introduced full-sized Quick Look previews, and organized the templates into the categories. It’s now much easier to find just the right design.
Additional Templates. Over 20 new templates, including seasonal and sales-focused options, are now available. Our template gallery will continue to expand over the coming weeks and months.
What About Liquid Glass?
After updating, you’ll notice that Direct Mail has not yet adopted macOS Tahoe’s Liquid Glass user interface effects. This is coming soon in a future update. The goal of today’s update is to make sure that our users who update to macOS Tahoe have a stable, reliable Direct Mail app, as well as shipping several quality-of-life improvements (and new templates) to all our customers.
Update Today
Version 7.6 is a great update, with stability improvements, an expanded template library, and several quality-of-life improvements. We hope you update (for free) today! Questions? Please contact our customer support team. Stay tuned!
We’re excited to share that starting today, Direct Mail includes built-in support for WooCommerce!
If you run your online store on WooCommerce, you can now seamlessly connect it to Direct Mail and put your customer data to work. No more exporting spreadsheets or juggling multiple tools—Direct Mail makes it easy to bring your store and your email marketing together, right from your Mac.
Why WooCommerce + Direct Mail?
Sync Customers Effortlessly: Import your WooCommerce customers directly into your Direct Mail mailing lists.
Better Targeting: Alongside names and email addresses, Direct Mail also imports valuable purchase data, like number of orders, order totals, and SKUs. This makes it simple to segment your list and send more personalized, effective campaigns.
Access Product Images: Building newsletters just got easier—browse your WooCommerce product photo library from inside Direct Mail and drop images straight into your designs.
Stay Up to Date: Direct Mail can keep your customer list in sync automatically, so your campaigns always reach the right people.
How to Get Started
Getting set up takes just a few clicks:
Open Direct Mail
Go to the Contacts tab
Click the “+” button in the toolbar and choose Import Contacts
Select WooCommerce
Follow the on-screen instructions to connect your store and import your customers
That’s it! Once connected, your WooCommerce customers and product photos will be available to use in your email campaigns.
Available Today
WooCommerce integration is included in the latest update to Direct Mail, available now. Update today and start creating smarter, more beautiful campaigns powered by your WooCommerce store.
If you’re sending marketing emails to Gmail users, your reputation with Google can have a large impact on your success. A poor reputation means more of your emails end up in spam, or don’t get delivered at all. But how can you tell what Google thinks of your sending behavior?
That’s where Google Postmaster Tools come in. This free service from Google lets you monitor key reputation signals for your sending domain (i.e. the portion of your “From Address” that comes after the “@“), so you can catch problems early and take action before they affect your deliverability.
Why Monitor Your Gmail Reputation?
Google doesn’t just look at email content to determine if a message is spam, it also evaluates your sending behavior over time. Postmaster Tools gives you insight into what Gmail thinks about that behavior. Reporting areas include:
Domain reputation: A measure of how trustworthy your domain is as a sender. This is largely influenced by how much your recipients engage with your emails. Senders whose emails are regularly opened and clicked on will enjoy a better reputation than senders whose emails largely go unread.
Spam rate: The percentage of your messages that users mark as spam. Keeping this number at 0.1% or less is critical. Spam complaints from Gmail users do not appear in your regular Direct Mail campaign reports (because Gmail does not share that information for privacy reasons), so Postmaster Tools is the only place to find this information.
Delivery errors: This includes the percentage of emails that were delayed temporarily or bounced entirely and the reasons why.
IP reputation, authentication status, etc.: Unless you are sending via your own email server, you won’t need to worry about these reporting areas. Our e3 Delivery Service manages these requirements on your behalf.
Tracking these metrics can help you troubleshoot inbox placement issues, stay ahead of reputation problems, and prove your good sending practices to clients or stakeholders.
How to Set Up Google Postmaster Tools
Getting started only takes a few minutes. Here’s how:
Add your sending domain Click the red “+” button to add a domain you send emails from (e.g. yourdomain.com).
Verify domain ownership Google needs to make sure you own or control the domain. They’ll ask you to add a DNS TXT record to your domain’s DNS settings. You’ll typically do this through your domain registrar (like GoDaddy or Namecheap).
Wait for verification Once the TXT record is live, Google will verify it and begin collecting data—usually within 24–48 hours.
Check your dashboards After data starts flowing, you’ll see reports for your domain reputation, spam rate, authentication status, and more. If something looks off—like a sudden dip in reputation or spike in spam complaints—you’ll know where to start investigating.
Pro Tips
Monitor trends over time. Sudden changes can point to technical problems or shifts in subscriber engagement.
Combine with your campaign reports. If you see low open rates in Direct Mail and a drop in reputation in Postmaster Tools, there may be a connection.
Stay Ahead of Deliverability Issues
Email reputation can make or break your ability to reach the inbox—especially with Gmail. By setting up Postmaster Tools, you’re giving yourself an early warning system to keep your campaigns on track.
Timing matters. Whether you’re sending a promotional email, a newsletter, or an important update, hitting your subscribers’ inboxes when they’re most likely to check email—like first thing in the morning—can make a big difference in open and click rates.
But what happens when your mailing list includes people across time zones? Scheduling your email for 9AM might work great for your East Coast subscribers, but it could land in the middle of the night for those on the West Coast… or way off the mark for your international audience.
That’s where time-zone delivery comes in.
Deliver at 9AM (Their Time), Not Yours
With time-zone delivery, you can schedule your message to arrive at the same local time—say, 9:00 AM—for everyone on your list, no matter where they live. It’s a great way to boost engagement and ensure your emails land at just the right moment, whether your audience is in New York, San Francisco, or Sydney.
How to Use Time-Zone Delivery in Direct Mail
To set up time-zone delivery:
Click Send Campaign in the toolbar—the same as you would for a regular campaign
In the window that appears, locate the Schedule settings
Choose Send Later
Select the time you want the campaign to send
Instead of your local time zone, choose Recipient’sTime Zone
Click the Schedule button once you’re ready to send the campaign.
What to Expect During Delivery
When you use time-zone delivery, you’ll notice a few differences in the delivery of your campaign:
Because some of your recipients may be in time zones ahead of you, don’t be surprised if some emails are sent before the appointed time arrives in your own time zone.
Because some of your recipients may be in time zones that are much later than you, Direct Mail will not show the campaign as fully sent until up to 24 hours after the appointed time arrives in your own time zone.
Direct Mail learns the time zone of each recipient based on historical open- and click-tracking data. If no such data exists for a particular recipient, Direct Mail will deliver to them at the appointed time in your own time zone.
Time-zone delivery is a powerful way to make sure your emails show up when they’re most likely to be seen, no matter where your audience is located. It’s just one more way Direct Mail helps you send smarter, more effective campaigns with less effort. Give it a try on your next send and see the difference it can make!
